How An NBA Podcast Grew Revenue by 80 Percent As COVID Turned the Basketball Season Upside Down

In late summer 2020, Dunc’d On Nate moved from a largely free, ad-supported model, to monetizing primarily through premium subscriptions. The shift allows Nate to produce more content and generating a healthy return — they’ve converted roughly 20 percent of listeners into members and expect to increase total annual revenue this year by more than 80 percent. We asked Nate a few questions about the shift and the results he’s seeing so far.

Announcing Dynamic Subscriber Messaging

Supporting Cast lets podcasters send targeted, personalized audio messages, like thank-yous for joining, warnings about expiring credit cards, and invitations to upgrade to higher priced tiers. This feature will drastically improve the premium podcast subscription experience, reduce member churn, and grow subscription revenue meaningfully for our clients over time.