Listeners are willing to pay for more content from their favorite hosts and the industry is catching on. Spotify has just announced the launch of Anchor’s premium subscription platform for podcasters and an Open Access Platform. This follows the news of Apple Podcasts’ launching subscription features - making this a big month for subscription podcasting.
Apple has just announced that they’re launching premium subscription features for podcasters. This is, needless to say, a big deal for the podcast industry. As part of Slate, one of the first podcasters to create, sell, and distribute premium audio content through podcast apps, we understand how intensely listeners value podcasts and how ready they are to pay for more content and a better listening experience. Apple is smart to finally offer this feature set.
In late summer 2020, Dunc’d On Nate moved from a largely free, ad-supported model, to monetizing primarily through premium subscriptions. The shift allows Nate to produce more content and generating a healthy return — they’ve converted roughly 20 percent of listeners into members and expect to increase total annual revenue this year by more than 80 percent. We asked Nate a few questions about the shift and the results he’s seeing so far.
Supporting Cast lets podcasters send targeted, personalized audio messages, like thank-yous for joining, warnings about expiring credit cards, and invitations to upgrade to higher priced tiers. This feature will drastically improve the premium podcast subscription experience, reduce member churn, and grow subscription revenue meaningfully for our clients over time.