Podcast Subscriptions | Supporting Cast

Growing Your Podcast Subscription with the Funding Tag

One of the most promising additions to the podcasting landscape is the Funding tag. This simple yet powerful tag enables podcasters to specify donation or funding links directly within their RSS feed, making it easier for listeners to support their favorite shows.

Eric Barnett

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July 1, 2025

How Supporting Cast Helps Podcasters Manage Subscription Churn

While typically not an issue for newer subscriptions, we understand that churn—the loss of paying subscribers—is something that is often seen as the Boogeyman for podcasters entering into their first subscription! Below are some of the best practices and tools we’ve created to help podcasters keep their audience engaged and subscribed for the long haul.

Eric Barnett

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March 31, 2025

Unlocking the Power of Audio Promos: Insider Tips for Boosting Podcast Subscriptions

In the dynamic world of podcast subscriptions, audio promos play a pivotal role in driving signups and engaging listeners. Whether you’re just starting your subscription journey or have a longstanding offer, mastering the art of effective audio promotions can significantly impact your show’s subscription success.

Eric Barnett

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October 10, 2024

Welcome to The Lab - Radiolab's Membership Program

When you think of public radio, you think of great shows, compelling stories — and tote bags. Pledge drives (and the tote bags that go with them) are a staple of public radio, since so much of public radio’s revenue is reliant on direct support from listeners. But the team at New York Public Radio discovered those on-air pledge drives don’t translate as well to podcasts, even for massive hit shows like Radiolab.

Lex Friedman

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September 16, 2024

Podcasting Pioneer Savage Lovecast Sees Revenue Increase 20% YOY After Launching with Supporting Cast

Dan Savage’s podcast, the Savage Lovecast, is now working with Supporting Cast for sales of subscriptions and delivery of extended, ad-free episodes! The show paved the way for thousands of creators to monetize podcasts via exclusive content, so it’s a big deal that they've chosen to partner with Supporting Cast to deliver a superior member experience and maximize subscription revenue.

Supporting Cast Team

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September 27, 2021

Now is the Perfect Time to Start a Podcast Membership

This year we have seen a boom in subscription podcasting. Industry leaders like Apple and Spotify are finally joining in, and perhaps you’re wondering if it’s time to start your own membership program.

Supporting Cast Team

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June 14, 2021

How An NBA Podcast Grew Revenue by 80 Percent As COVID Turned the Basketball Season Upside Down

In late summer 2020, Dunc’d On Nate moved from a largely free, ad-supported model, to monetizing primarily through premium subscriptions. We asked Nate a few questions about the shift and the results he’s seeing so far.

Nate Duncan & Supporting Cast

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January 21, 2021

Announcing Dynamic Subscriber Messaging

Supporting Cast lets podcasters send targeted, personalized audio messages, like thank-yous for joining, warnings about expiring credit cards, and invitations to upgrade to higher priced tiers. This feature will drastically improve the premium podcast subscription experience, reduce member churn, and grow subscription revenue meaningfully for our clients over time.

Supporting Cast Team

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August 18, 2020

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