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Subscription revenue for podcasters

The best way to sell and deliver exclusive podcasts, audiobooks, courses, and memberships. From independent shows to top tier networks, the industry's most successful podcasters use Supporting Cast to build reliable, recurring revenue.

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We partner with leading networks & independent shows...

NPR Image TileWondery Image TilePushKing Image TileWNYC Image TileTenderfoot Image Tile Sony Music Image TilePinna Image TileAPM Image TileRoosterTeeth Image TileQCODE Image TileForeverDog Image TileSlate Image Tile

...to deliver subscriptions fans love.

U Up
Viall Files
Duncd
The Tennis Podcast
The Rest is History
Race Chasers
Smartless
Story Pirates
The Rest is Politics
Radiolab
The Dirtbag Diaries
RH
U Up
Viall Files
Duncd
The Tennis Podcast
The Rest is History
Race Chasers
Smartless
Story Pirates
The Rest is Politics
Radiolab
The Dirtbag Diaries
RH
U Up
Viall Files
Duncd
The Tennis Podcast
The Rest is History
Race Chasers
Smartless
Story Pirates
The Rest is Politics
Radiolab
The Dirtbag Diaries
RH
Criminal
Up and Vanished
Savage Lovecast
Filmspotting
Blowback
Nothing Happens
Brains On
Up First
Planet Money
Scriptnotes
Criminal
Up and Vanished
Savage Lovecast
Filmspotting
Blowback
Nothing Happens
Brains On
Up First
Planet Money
Scriptnotes
Phone Image

The best onboarding and listening experience

  • Let your fans use their existing podcast apps to access premium content, including Apple and Spotify.
  • Don’t make them install a new app.
  • Listeners can subscribe to premium content in two taps.
  • No copying and pasting private RSS feeds.
  • Apple Pay and Google Pay make mobile payments a breeze.
  • No passwords for listeners to remember.
  • Deliver targeted, personalized audio messages through members' feeds, like welcome notes, expiring credit card warnings, and invitations to upgrade. Learn more.
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The flexibility you need today — and tomorrow

Will you offer subscriptions to a single show or a multi-show bundle? Monthly or annual pricing? Different benefits available at various pricing tiers? Choose based on your current business and content with the freedom to evolve as you grow.

Flexibility Image

Key Features

Free Trials
Blog posts with embeddable video
Newsletters & custom transactional emails
Annual and monthly subscription plans
Invite and manage users in bulk
Dynamic subscriber messaging
Promo codes & discounts
Pay-what-you-want
Multiple landing pages
Address collection for merch benefit
Announcement banners
Automated subscription price increases

Keep your brand front and center

Forever Dog Plus
  • Create a branded landing page with your logo, copy, and colors.
  • Our logo never appears in your member experience. Ever.
Wondery Screenshot
  • If you already have a paid subscription program, your members won't have to create another account.
  • Add private feed delivery to your existing website with our Wordpress plugin or by building on top of our API.

What people are saying

Supporting Cast's system just works, cleanly and easily, for both podcasters and listeners. And their experienced team offers valuable support, including guidance on subscription strategy and tactics — from setup and launch, to growth.
David Law
,
Host and Creator
of
The Tennis Podcast
“Supporting Cast helped us reach our six-month subscriber goal in less than 48 hours. While we initially braced for a wave of tech support questions given the global nature of our audience and the wide variety of podcast platforms, we encountered few issues and received overwhelmingly positive listener feedback on how easy it was to sign up, download and listen in their preferred player.”
Ben Golliver
,
Host
of
Greatest of All Time
“Wow!!! ...that was an Awesome Experience!! 👏👏.”
@VanitySigning
,
Subscriber
of
The Cycling Podcast

Integrations

StripeMailchimpSpotifyWordPressZapierWooCommerce

Confidence at scale

Podcast Membership

Powering the most successful podcast membership programs

Take advantage of our experience and scale. Initially built to support Slate Plus members, Supporting Cast now works with the largest publishers in podcasting to monetize their audiences. Our platform supports hundreds of thousands of users and delivers millions of downloads every month.

Piracy protection

Fans won’t pay for content they can find for free online, so we protect your premium feeds. Set a low sharing threshold to flag members for manual review, and higher one to automatically disable access.

Downloaded an Episode
Signups and Cancellations

Robust reporting

Track growth, revenue, and engagement from 30,000 feet or view a single member's downloads. Export raw data manually via CSV or set up a data pipeline to query and visualize your data elsewhere.

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We make it easy to get started

  • Stick with your current podcast host, or host your premium content with us.
  • Continue delivering ads to non-paying listeners.
  • We'll provide sample scripts and promotional material to help you drive premium subscriptions.
  • We’ll handle customer support. (But only if you want us to.)
Strategic Partner

A strategic partner for the long run

  • Your members aren’t locked into our platform — you can take your recurring credit card relationships and data if you leave.
  • We’re part of Graham Holdings, a public company with decades of experience building media, journalism, and podcast businesses — not a venture-backed startup looking for a quick exit.
  • We only succeed when our clients succeed. We share what we’ve learned and do everything in our power to help your membership program thrive.

Request a Demo

We’d love to give you a demo and show you how Supporting Cast can deepen your relationship with listeners while bringing in substantially more revenue.

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