At Podcast Movement 2025, Jack Davenport, Co-Founder of Goalhanger, took the stage to share how his team turned one of the UK’s most recognizable podcast studios into a global storytelling brand. From chart-topping shows like The Rest Is Politics to bold moves into video and live events, Davenport made one thing clear: the future of podcasting belongs to those who build direct, lasting relationships with their audience.

Key Takeaways from Jack Davenport’s Keynote

• Build community, not just listeners. Advertising alone isn’t a strategy. Davenport emphasized that real success comes from memberships, exclusives, and deeper fan relationships.
• Go beyond borders. Goalhanger’s shows are designed for international audiences, proving that a compelling story can cross both oceans and algorithms.
• Experiment fearlessly. From launching on YouTube to testing new show formats and live experiences, Davenport encouraged creators to try, learn, and adapt fast.

Why the Goalhanger + Supporting Cast Partnership Matters

That forward-thinking approach is exactly why Supporting Cast and Goalhanger are such a natural fit. Together, we’re helping creators and media companies own their audience relationships, unlock new revenue streams, and deliver premium experiences — all while keeping creative control where it belongs: with the creator.

Goalhanger’s move toward diversified monetization mirrors Supporting Cast’s mission to empower storytellers of every size to launch subscriptions with ease, grow their listener communities, and build sustainable podcast businesses for the long term.